Pricing, deal flow, and market signal from the live economy.
A monthly read on ASIA sponsorship. Built from ALTR's POS-tracked deal data and public-source benchmarks.
From the lab
Latest market data and pricing benchmarks. A monthly read on what is happening across ASIA sponsorship.
We started here
Dubai's F1 hospitality suites hold some of the highest-spending K-content fans on earth. None of them are wearing a Korean brand — not because the demand isn't real, but because nobody built the rail.
Read more →Saudi entertainment crosses SAR 20B — and the capital is still landing
A near-zero industry in 2018 now anchors $5–6B in annual leisure spend. Riyadh Season alone pulled 11M+ visitors in 2025; another $13B has just been committed.
Read more →How festival sponsorship pricing splits across ASIA
Mature APAC (Japan, Korea, HK) and emerging GCC sell the same audience size at very different price tags. The ROI math is even further apart.
Read more →Why Saudi Arabia is the next sponsorship frontier
Vision 2030, Expo 2030, FIFA 2034, and $13.3B already committed to leisure CAPEX. Brands that aren't booking GCC pipeline now are booking too late.
Read more →